On & Off
Beverage Alcohol Industry Challenges in 2026
Listen to the full episodeDo not have it yet? Parasocial is a podcast player by Super Simple.
About this episode
With the alcohol industry facing plenty of challenges this year, we turn to food & beverage lawyer Oren Bitan, a partner at Buchalter in Los Angeles, for insight on the biggest issues. Our discussion covers everything from tariffs and cannabis beverages to consumers cutting back on alcohol and the outlook for celebrity beverage endorsements in 2026.