Two Chefs and Marketing Guru Walk Into a Bar....

About this episode

Welcome back to Pizza Quest! This episode is a case study on how to create and bring a new product to market. The product is called Pizza Freak, and the team members behind it are Brad Daniels, Brad Kilgore, and Matt McKenney or, as I like to call them, two chefs and a marketing guru. What you will learn in this episode is how a Detroit-inspired frozen square pizza went through the journey from idea, to product, to getting it on the shelves. I've tasted it and it is pretty special -- a frozen pizza with chef-inspired aspirations that really delivers on its promise. It's a product that required innovation at every level of the process and, hey, they have pulled it off, so far— but the story is still unfolding! The two chefs, Brad Kilgore and Brad Daniels (Brad and Brad) are the real deal, with resume's and restaurant successes that firmly establish their bona fides (you'll hear all about their various restaurant projects during the conversation), and Matt McKenney is the marketing and branding partner who represents a number of advanced-level cooking tools and products. What started out as a "what if" passion project turned into Pizza Freak, as they all realized, "We've got someth