Hot Smart Rich with Maggie Sellers Reum
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Odd Muse founder, Aimee Smale, joins Maggie Sellers Reum to reveal how she built a $30M fashion brand with no investors, turning £12K into one of the UK's fastest-growing bootstrapped businesses through community, conviction and long-term thinking. Aimee shares the story behind Odd Muse, why vulnerability became her greatest advantage, the power of doing one scary thing every week, and how sensitivity helped her become a stronger founder. She opens up about building a business without outside funding, taking bold risks, handling criticism online, balancing ambition with relationships, and why she believes her journey to a $100M brand is only just beginning. Get unselfish access to insights that will help you own the room. Sign up now https://linkly.link/2jPXJ ---------- (00:00) Intro (02:28) Building a $30M Brand Without Investors (07:33) Vulnerability Is Her Biggest Advantage (13:40) Do One Scary Thing Weekly (25:37) SoFi Ad (26:56) Pique Ad (27:53) The Story Behind Odd Muse (31:30) How £12K Became $30M (34:45) Building to $100M Bootstrapped (43:11) The Biggest Bet She Ever Made (51:41) Friendship Looks Different For Founders (56:02) Fiverr Pro Ad (57:01) Lulu