Beer’s World Cup Boost With Dr. Andrew Heritage

About this episode

While beer has been struggling lately, the industry got a boost this past summer when the U.S. hosted the World Cup. Across the tournament, host market on-premise beer sales rose 11.1% year over year, helping generate an estimated 2 million additional cases nationwide. We chat with Dr. Andrew Heritage, chief economist for the Beer Institute, about the World Cup effect and other beer trends.