479: Rich Girl Skin, Makeup Hacks & Looking Hot After 40 with Sarah Creal

About this episode

Sarah Creal has spent decades behind the scenes of the beauty industry, developing some of its most iconic products and working with some of the biggest names in beauty—including spearheading the collaboration between Victoria Beckham Beauty and Augustinus Bader. Now, she’s building a brand specifically for women over 40, a demographic she believes the beauty industry has largely misunderstood, underrepresented and, in many cases, ignored. In this episode, Sarah joins me for a very honest conversation about beauty, aging and what women actually want as they get older. We talk about what she learned from surveying thousands of women over 40, why so many products are still formulated and marketed with much younger women in mind, tokenism and representation in beauty, and why “aging gracefully” can feel like yet another impossible standard women are expected to live up to. We also get very practical: the biggest mistakes we make in our beauty routines, what actually causes makeup to pill, the three products every woman should have in her makeup bag, why the idea that we should wear less makeup as we age is a myth, the most overrated beauty trends, what makes makeup look expens