#430 How to Write Ads That Sell

About this episode

Claude Hopkins was the greatest copywriter of all time. His ideas were so valuable that when he wrote them down in a book the founder of his advertising firm locked the manuscript in a safe for 20 years. When the book was finally published it sold over 8 million copies. David Ogilvy said that nobody should work in advertising until they had read the book seven times. This episode is what I learned by reading Claude Hopkins' autobiography My Life In Advertising and his legendary book Scientific Advertising. Made possible by: Ramp: ⁠⁠https://ramp.com⁠⁠ Applovin: ⁠⁠https://www.applovin.com Vanta: ⁠⁠https://vanta.com/founders Some of my favorite quotes: 0:00 — "Any man who by a lifetime of excessive application learns more about anything than others owes a statement to his successors." 5:12 — "The man who works twice as long as his fellows is bound to go twice as far, especially in advertising." 5:30 — "If I have gone higher than others in advertising or done more, the fact is not due to exceptional ability but to exceptional hours." 6:48 — "To poverty I owe the fact that I never went to college. I spent those four years in the school of experience instead of the scho