Will Harris | The Truth About Regenerative Farming, Industrial Beef & America's Broken Food System

About this episode

In this episode of the Matthews Mentality Podcast, Kyle Matthews sits down with Will Harris, fourth-generation cattleman, regenerative agriculture pioneer, and owner of White Oak Pastures in Bluffton, Georgia. What was once a conventional industrial cattle operation has become one of the most recognized regenerative farms in the world, raising 10 species of livestock across more than 3,200 acres. Will shares why he walked away from industrial farming in the mid-1990s, the animal welfare moment that changed his perspective forever, and how rebuilding his farm around nature's systems transformed the land, the business, and his community. Today, White Oak Pastures processes its own animals, ships premium meat directly to consumers nationwide, and has become a global model for regenerative agriculture. The conversation explores regenerative farming, soil health, carbon sequestration, food labeling, animal welfare, rural economic development, and why consumers have more power over the food system than they realize. Topics covered in this episode: • Why Will Harris abandoned industrial cattle farming • What regenerative agriculture actually means • The truth about industrial beef