07: Matt Snell, CEO of Boxpark - building 15 revenue streams, and turning football into a business model

About this episode

Welcome to Beyond the Counter - the UK's first podcast and content series dedicated to Food Halls & Markets. Sign up for free to our monthly articles and annual Food Hall data report: https://www.meandu.com/gb/resources/beyond-the-counter#wf-form-BTC-Newsletter In this episode, we sit down with Matt Snell, CEO of Boxpark, on running one of the UK's most recognisable hospitality brands through six sites and a business model built on being impossible to put in a box. Matt takes us from glass collecting in his dad's Sheffield pub through gastro pubs, casual dining and nearly every operational role in the industry, to CEO of Boxpark. He explains how the business now has 15 revenue streams, a growing events and out-of-home advertising business, and a mindset shift from chasing weekly like-for-likes to thinking like a marketing agency. He also gets into the numbers behind the recent England games, why Boxpark walked away from planned sites in Birmingham and Bristol, the joint venture with Quintain that turned Wembley into a blueprint, and what he's learned from a harder-than-expected launch in Liverpool. In this episode, we cover: • The rebuild: how fixing the fundamentals led to a