03: Meriel Armitage, Founder of Club Mexicana - Pop-ups to permanence, trader realities and building your brand

About this episode

Welcome to Beyond the Counter - the UK's first podcast and content series dedicated to the Food Halls & Markets. Sign up for free to our monthly articles and annual Food Hall data report: https://forms.contacta.io/68e54cbaf8643266cccaf0aa.html In this episode we chat with Meriel Armitage, the founder of the cult vegan Mexican brand, Club Mexicana. Meriel takes us through her incredible 10-year journey, offering a unique Trader’s perspective on what makes a food hall and its traders inside truly work. In this episode, we cover: The Evolution: From humble supper clubs in Hackney to festival fields and major food halls and the realities of that journey Brand Identity: How to maintain a strong and fun brand vibe when you don't own the whole building. Bricks & Mortar: Why having your own spot might not be everyone's end goal. The Drinks & Delivery Debate: should food traders should be able to serve drinks? Is doing delivery a good idea? Give it a listen and a review and if you like it let us know what you think! ------ Who are me&u and why do you care about Food Halls & markets? We're me&u - the leading provider of mobile ordering in hospitality venues, including Food Halls a