The Michael Girdley Show
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Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works. ----- • Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel. • Do you enjoy our content? Rate our show! • Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship. ----- Show Notes: (0:00) - Introduction (0:56) - Our sponsor is DMBridge (2:00) - Who is Tai Rattigan? (5:25) - Why are partnerships so hard? How should you think about a customer-centric approach? (8:43) - What is a Solutions-based Selling? How is it different from Values-based selling? (12:04) - Partnerships can leverage your Saas business income 10x (12:45) - When should you establish partnerships in the service industry? How do you make it work?