Creators Become Media | Steve Wilson, Daylight Media and QCODE #676

About this episode

In Episode #676 of the New Media Show, host and Podcast Hall of Famer Rob Greenlee welcomes Steve Wilson, Chief Strategy Officer at Daylight Media and QCODE, for a wide-ranging conversation about the shift from producing a successful podcast to building a sustainable creator-led media company. Creators no longer operate in a simple world of publishing one show to ONE place and relying mainly on advertising. The strongest creators are building direct relationships with audiences across podcasts, video, short-form clips, newsletters, communities, subscriptions, live events, products, and services. Podcasting remains one of the most effective long-form formats for building trust and repeated audience connection. It is now one part of a larger media strategy shaped by video distribution, platform algorithms, artificial intelligence, audience ownership, and the growing power of individual personalities. Steve brings a valuable perspective to this discussion. Before joining QCODE, he spent years working with Apple Podcasts and iTunes. At QCODE, he helped develop and distribute premium scripted audio series featuring talent including Matthew McConaughey, Demi Moore, and Rami