What If Musicians Treated Their Career Like a Startup? - Mark Roberge

About this episode

Grab your copy of The Indie Artist's Compass: book.makeourmusic.com In this episode, host Joe Fier sits down with seasoned musician, producer, and entrepreneur Mark Roberge. Together, they explore the intersection of creativity and business in the modern music industry, sharing actionable insights for artists, creators, and entrepreneurs alike. Mark delves into his journey from breaking ground with bands like Prospect Hill to pioneering fan engagement strategies, leveraging technology, and building collaborative communities. The conversation highlights the importance of authentic storytelling, data-driven marketing, and adapting to industry shifts—especially with the rise of AI and changing consumption habits. Topics Discussed The power of authentic storytelling in music and why AI can't replicate human experience Mark’s evolution: from high school band success to launching Red 13 Studios and beyond Treating music projects like startup businesses — using systems, strategy, and data Building and nurturing fan bases: why you must own your audience, not rely solely on platforms The "1,000 True Fans" concept and multi-channel fan capture strategies Frameworks from Mark’s book, "The