Advanced Podcast Sponsorships Simplified with Mike Wooller

About this episode

In this episode, I have a deep-dive conversation with Mike Wooller, Head of Content Partnerships at Global. Mike has a wealth of experience in the industry and this episode is a must-listen for the serious indi podcast creator. We kick things off by demystifying some of the often-used industry jargon. Mike breaks down what terms like "Spot", "Programmatic", "Direct Sell", "Host Read", "MRG", and "CPM" really mean. Next, we're discussing the current climate in the podcasting world. How are brands and advertisers responding to the ever-changing economy, and what does this mean for the podcasting sector as it continues to find its feet? As podcast advertising revenue grows, we take a look at the latest trends. Mike shares his thoughts on how this surge in revenue is shaping the podcasting landscape and how that might look in the future. We also explore what attracts advertisers to a podcast beyond just download numbers. What are those magic metrics that advertisers really care about? And, how small can a podcast's download numbers be before advertisers lose interest? For serious indie podcasters, we discuss whether direct partnerships are still viable and, with the growth of the