59. Mistakes that podcasters make with SEO (REPLAY)

About this episode

Stephan Spencer, host of Marketing Speak and Get Yourself Optimized shares his SEO expertise. In this episode, you’ll learn the three most common SEO mistakes podcasters are making and how to master them. Spencer breaks down the benefits of episode transcriptions, optimizing your RSS feed and utilizing the number-two search engine: YouTube.  What we learn: 5:12 What is SEO and what does that mean for podcasters? 13:40: Transcribing podcasts for each episode 14:47 Untapped opportunity digging into your analytics  26:18 Relatable and attainable testimonials  29:12 How Spencer got a $3,000 bike for free because of his podcast 33:01 Name dropping and how download numbers aren’t everything 35:16 When an interview turns into a networking opportunity 35:43 It’s not about how many know you but who you know to interview. Turn your podcast into a business 37:21 Mistakes that podcasters make with SEO: Missing out on Transcriptions 40:13 Optimizing your RSS Feed with titles  44:36 Spencer talks about the SEO tools he utilizes 48:40 Another mistake podcasters are making? Not leveraging YouTube Helpful Links: Otter AI Transcription Service: https://otter.ai/login Descript AI Tran