Unlocking the secrets of user interviews: a guide for non-researchers

About this episode

Talking with your users is always worth it. Spending just an hour with them could save you months of building something no one wants. Plus, you might validate your genius and get killer ideas for improvement! In this episode we delve into the topic of user interviews and why they are so important in the process of building digital products. We discuss the value of talking to customers and the benefits it can bring in terms of: · Saving time · Avoiding wasted resources · Gaining insights that can help improve the development process We know not everyone has a background in research or has access to big research resources, but this shouldn't be an excuse for not conducting user interviews ;) There are plenty of materials and books out there, such as The Mom Test, which provide simple techniques that can help anyone conduct effective interviews. While there are principles and tips that can guide the process, we believe that the more interviews one conducts, the better they become at it. Here we share our own experiences of conducting interviews, including the challenges we faced and the lessons we learned along the way. Tune in for practical advice on how to structure and prepare