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Podcasting Made Simple

How Podcast Guesting Grows Your Business | Chris Papin

12 min

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About this episode

Most podcast guests treat an interview like a one-time event, then move on. They’re left wondering why nothing comes of it. Thankfully, there is a much better approach to podcast guesting that will help grow your business! In this episode, Chris Papin shares how to be intentional before, during, and after every interview so each appearance creates momentum instead of getting wasted. Get ready to make your guest spots work harder for your business and lead to better results! MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/398 Takeaways 00:00 How Podcast Guesting Can Grow Your Business 00:24 Stop Treating Guest Spots Like One-Time Events 01:28 Why the Other 167 Hours Matter for Podcast Guests 02:37 Set a Business Goal Before Saying Yes to Podcasts 03:47 Prepare for Podcast Interviews Like a Keynote 05:23 Show Up Authentically During the Interview 07:19 Treat Every Podcast Guest Spot Like an Investment 08:33 Turn Podcast Follow-Up Into Business Momentum 09:19 Track Podcast Guesting Results and Improve Your CTA 10:42 Three Behaviors That Make Guest Spots Work Harder 11:32 Maximize Every Podcast Interview Before, During, and After MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/398