263 | Your Content Strategy Expired 2 Years Ago (The 5-Year Lifecycle)

About this episode

Editing and post-production by Podcast Boutique Content not performing? Your strategy may be solid and the source may be trustworthy, but if it's no longer working, there's a reason — and it has nothing to do with execution. This episode breaks down why content strategies stop working, which expired strategy  you may be using right now, and the framework that ensures you never run one again. That means more sales, more growth, and a content strategy that actually works. Topics Discussed: Introduction (00:00) Why this strategy stopped working (01:02) The strategy that’s actually working right now (02:38) The five-year marketing lifecycle explained (04:17) How YouTube thumbnails have changed (06:24) Two questions that determine your podcast strategy (07:42) How to improve your content strategy this week (09:19) Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠