260 | Your “Free” Lead Magnet is Costing You Leads - Do This Instead

About this episode

Editing and post-production by Podcast Boutique Lead magnet not converting? Stop blaming your copy, your landing page, or your audience. The real problem is much simpler and easier to fix. In this episode, Kev reveals the hidden "price" your audience is paying (even when your freebie costs $0) and the test that spots it fast. You'll learn why two of the most common lead magnets are actually lead repellents, why sales calls are the most expensive thing you can offer, and how one podcaster fixed hers in a single coaching call. Topics Discussed: Why your “free” lead magnets actually aren’t free (00:00) How to make your lead magnets attractive (05:55) The lead magnet test (07:30) Connect with Kevin on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠