128. Building the Erewhon of NYC, Unconventional TikTok Marketing & Addiction Recovery with Sammy Nussdorf

About this episode

In today's episode, Elizabeth sits down with Sammy Nussdorf, founder and CEO of Meadow Lane, the buzzy Tribeca gourmet grocer that's been dubbed the "Erewhon of NYC." They dig into the menu obsessions (chicken tendies, the famous grapes, PB&J pockets), how Sammy built the entire business in public on TikTok as @brokebackcontessa, and what it's really like navigating virality, trolls, and "Chicken Nugget-gate" as a first-time restaurant operator. The conversation also gets personal as Sammy opens up about his sobriety journey, from prescription painkillers to a serious ketamine addiction, what finally got him to stop, and how he's approaching recovery today. If you want to go DEEPER with me, my Substack is where I share even more behind-the-scenes, personal reflections, and wellness experiments, with new posts dropping every Thursday: https://substack.com/@thewellnessprocess Follow Sammy Nussdorf: Instagram/TikTok: @brokebackcontessa Meadow Lane Instagram: https://www.instagram.com/meadowlanenyc Follow us: Instagram: https://www.instagram.com/thewellnessprocesspod TikTok: https://www.tiktok.com/@thewellnessprocess YouTube: https://www.youtube.com/@TheWellnessProcess