Hold the Line: What Wins in Industrial’s New Cycle

About this episode

Shallow-bay industrial real estate is having a moment. Investor Jordan Schnitzer explains how his family firm was early to recognize the opportunity in this specialized corner of the market. He discusses how building deep knowledge of an asset class and local markets and operating with a long-term mindset have helped Schnitzer Properties grow a differentiated industrial platform. • Demand for shallow-bay industrial space has increased as more small and mid-sized businesses need flexible facilities to store, distribute and deliver goods. • Schnitzer Properties leaned into shallow-bay industrial early because it rewards hands-on operators with local market knowledge, tenant relationships and disciplined execution. • The company’s long-term ownership model supports upfront investment in property quality, landscaping and “sense of arrival,” with the aim of retaining tenants and protecting asset performance. • With cap-rate compression unlikely to drive returns, Schnitzer argues that operational expertise and niche specialization are becoming more essential.