How to Create AI Skills: Build Reusable AI Workflows That Save Time

About this episode

AI tools are evolving fast. One of the biggest shifts is the move from one-off prompts to reusable AI skills. Instead of rewriting the same instructions every time you use ChatGPT, Claude or Copilot, you can package your best workflows into portable skills that deliver consistent, repeatable results. In this special episode, recorded as the Digital Marketing Podcast celebrates its 16th anniversary, Daniel Rowles and Ciaran Rogers explore why AI skills could fundamentally change the way marketers work. They explain how skills fit alongside projects, agents and prompts, why they are becoming an emerging standard across the major AI platforms, and how to start building your own library of reusable expertise. Along the way, they also reflect on sixteen years of podcasting, discuss the rapid pace of AI adoption within organisations, and share practical advice for creating skills that become more valuable every time you use them. In This Episode How AI skills differ from prompts, projects and agents. Why reusable skills help create consistent marketing outputs across teams. How to build a brand skill that captures tone of voice, design principles and coding standards. Using skills to cre