How to Drive AI Adoption - A Step-by-Step Case Study

About this episode

In this episode of The Digital Marketing Podcast, Daniel Rowles is joined by Emma Tronson, Deputy Director of Marketing at Aston University, for a practical, honest and refreshingly structured look at how to move beyond AI experimentation and into real organisational adoption. Many teams are stuck in what Daniel calls "pilot purgatory". Everyone is testing tools. Everyone is experimenting. But very few organisations have truly embedded AI into day-to-day operations. Workloads have not reduced. If anything, they have increased. This episode explores what it actually takes to embed AI into a complex organisation with multiple stakeholders, legacy systems, risk concerns and competing priorities Emma shares her step-by-step journey of launching an AI task force, securing leadership buy-in, aligning with institutional strategy, and creating a structured framework for adoption that delivered tangible outcomes within a year.In This Episode: From career setback to AI champion Emma explains how missing out on a promotion led her to proactively position herself as indispensable by embracing AI learning Mission AI Impossible How she pitched a structured AI task force aligned to Aston Universi