Lord Sugar: From entrepreneur to Apprentice

About this episode

It's a classic British rags-to-riches story: Alan Michael Sugar went from selling car aerials from the back of his minivan to becoming one of the most recognisable faces of UK business. First with his consumer electrics company Amstrad, then as the frontman of the UK version of The Apprentice. Journalist Zing Tseng and BBC Business Editor Simon Jack explore Lord Sugar's many entrepreneurial avenues: from consumer electronics to football; politics to property; and of course, TV fame. As one listener asks: “Does his blunt, old-school style represent authentic entrepreneurship or outdated arrogance?” Good Bad Billionaire is the podcast that explores the lives of the super-rich and famous, tracking their wealth, philanthropy, business ethics, and success. There are leaders who made their money in Silicon Valley, on Wall Street and in high street fashion. From iconic celebrities and CEOs to titans of technology, the podcast unravels tales of fortune, power, economics, ambition and moral responsibility. Simon and Zing put their subjects to the test with a playful, totally unscientific scorecard — then hand the verdict over to you: are they good, bad, or simply billionaires? Here's how