EP #53: Super Coffee Founder Jim DeCicco + Comic Cat Zini

About this episode

For Episode 53 of the Dark Horse Podcast, Dani welcomes Super Cofee Co-Founder Jim DeCicco, comic co-host Cat Zini, and producer Dan Greenwald. Jim breaks down how he and his brothers took a personal solution for a sugar-free workout recovery drink and turned it into a lifestyle brand. He shares what it was like to pitch Kitu Super Coffee to Whole Foods in 2015 before they had standardized packaging for their products.