
Desert Island Discs
Emma Grede, businesswoman
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Desert Island Discs
Do not have it yet? Parasocial is a podcast player by Super Simple.
Emma Grede is the businesswoman behind major fashion brands including Skims and Good American, which she co-founded with Kim Kardashian and Khloé Kardashian, respectively. Last year Forbes included her on their list of America's Richest Self-Made Women, with an estimated net worth of $405 million. She grew up in Plaistow, East London, the eldest of four daughters. Her parents separated when she was five and she was raised by her mum, who worked long hours as a trader at an investment bank. Emma took on a lot of the responsibility at home caring for her sisters. Dyslexia meant she struggled at school, but she found satisfaction in a string of part-time jobs, from delivering newspapers to making sandwiches in a deli. She later dropped out of the London College of Fashion to pursue a career in the industry, and by her mid-twenties she had founded her first company. She made her name brokering deals between celebrities and brands that included signing Natalie Portman as the face of Dior. In 2016 she founded an inclusive denim brand called Good American with Khloé Kardashian, and in 2019 she launched the shapewear brand Skims with Kim Kardashian. Lately her success has led her out