#240: How David’s Bridal Is Rebuilding a 76-Year-Old Business Around AI

About this episode

David's Bridal was built around one thing for 75 years: the dress. In this AI Transformations episode, Elina Vilk (President & Chief Business Officer) and Mike Ball (Head of Product) join Mike Kaput to explain how the company is reinventing itself around the whole wedding journey, the "aisle to algorithm" strategy. We get into Pearl Planner, the free AI wedding-planning companion now used by hundreds of thousands of couples with no marketing spend; Pearl Connect, the new vendor-side platform built on Google Cloud; the vision quiz and dynamic budgeting that make it work; and how David's own teams are adopting AI internally. Presented by Gemini Enterprise. Part of the AI Transformations series, presented by Google Cloud. Show Notes: Access the show notes and show links here Timestamps: 00:00:00 — Intro 00:05:01 — How the AI transformation at David's Bridal began 00:06:36 — The early phases and turning points 00:10:53 — Inside Pearl Planner, the customer-facing assistant 00:13:59 — Using AI for timelines, budget, and vendors 00:19:24 — The models, tools, and platforms behind it 00:21:00 — Pearl Connect and the Google Cloud stack 00:25:46 — Early results from Pearl Planner