Why Followers Don't Equal Sales (Solo Episode)

About this episode

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  Two of you sent me questions that looked different on the surface but landed in the same place: how to market a book under a pen name, and why past launches haven't performed the way you wanted. My answer to both is the same. Lead magnets, newsletter lists and social media followers have done almost nothing for me, and the data backs it up. Justin Timberlake and Billie Eilish still had their books fail despite millions of followers, and Amy Chen sold just three books off a $10,000 TikTok campaign. What actually builds a career is relationships and by leading with generosity long before you need anything back. A Wall Street Journal story I read recently proves the point. A sel