Why Huel is 100% Plant-Based: Co-Founder James Collier REVEALS The Science | PLANT CEO #107

About this episode

In this engaging conversation, James Collier shares his journey from NHS dietitian to co-founder of Huel and author of "Well Fed" He discusses his concept of "sustainable nutrition," emphasising how health and environmental concerns must be addressed together in modern food systems. James explains his theory of humans as "adaptivores" - beings capable of obtaining nutrition from diverse food sources through biological and cultural adaptations. He offers insights on navigating nutrition misinformation, challenges masculine stereotypes in diet culture, and reveals the story behind Huel's development. Despite his success with convenient nutrition products, James stresses the irreplaceable social value of sharing meals with others. This episode explores the intersection of nutrition science, sustainability, and practical food choices for today's world.Follow James on Substack: https://substack.com/@jamescollierrnutr Well Fed: How the way we eat is destroying our health and planet (and how to fix it) by James Collier