Building a Personal Brand (Without Being Cringe) | Search With Candour x Indie Business Club

About this episode

Jack Chambers-Ward hosts a crossover episode of Search With Candour with Mel Barfield from Indie Business Club, discussing personal branding through shared interests, authenticity, and community. The conversation covers balancing personal brand with employed work, using hobbies (ranging from board games and films to music and cheese) to create relatable connections, and how small signals like presenting yourself authentically can create new connections. Jack & Mel also discuss how who you work with affects your brand reputation and why being nerdy about the things you care about is so important. Follow Mel: • Website: https://allcopymel.com/ • LinkedIn: https://www.linkedin.com/in/melaniebarfield/  • Podcast: https://open.spotify.com/show/0DTopTvMDkklkmpAfshIjW • Youtube: https://www.youtube.com/@indiebusinessclubpod Chapters 00:00 Introduction 00:25 How Jack and Mel met 03:23 Freelancing advice 09:05 Building your brand with podcasting 14:42 Nerd Signals That Connect 16:14 Board games and playtime 21:21 Content consumption habits 24:08 Band t-shirts and relatability 25:58 Cheese discussion 30:49 The ethics of who you work with 33:17 LinkedIn gurus 35:55 Choose you