The 10-Minute Talk I Gave at Genius Network: How to Turn Your Book Into a Million-Dollar Asset

About this episode

If you're thinking about writing an authority building book, and I really hope you are, and you don't want to be counting pennies or checking your book sales all the time, you actually want a book that's going to change your life, I can tell you how. Just go to sevenfigurebooks.com. I'm not trying to capture your email or anything. You can just download this PDF that's going to tell you exactly how to turn an authority building book into revenue, speaking, authority, and no exaggeration, a whole new life.  I did something special for this episode: I'm releasing the 10-minute talk I gave recently at Genius Network, with their permission. It's everything I've been saying on this podcast, just distilled into 10 minutes flat. The talk centers on what I call the LEG method—Leverage, Elevate and Grow—and it starts with a hard truth: hitting the bestseller list or landing a big media moment doesn't actually change anything on its own. I had a book hit the New York Times bestseller list and could barely afford cab fare to the party. I had another book sell 100 copies and bring in hundreds of thousands of dollars in business, because of what I did with the moment (and not with the momen