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The Business of Practice 149: Managing Your Online Reputation with Tim Scerba and Michelle Sinning
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In this episode, Tim Scerba and Michelle Sinning join us to talk about how equine veterinarians can manage their online reputations. They discuss the importance of Google reviews, strategies for responding to negative reviews, and vulnerabilities for equine veterinarians. Tim Scerba is a recognized international strategic corporate and marketing communications expert with more than 40 years of experience in all aspects of corporate reputation, crisis, and sensitive issues management. Michelle Sinning has led communications initiatives in a broad range of industries throughout her 30-year career. The Business of Practice podcast is brought to you by CareCredit. This information is shared solely for your convenience. You are urged to consult with your individual advisors with respect to any information presented. Business of Practice Podcast Hosts, Guests, and Links Episode 149: • Hosts: Dr. Amy Grice and Carly Sisson (Digital Content Manager) of EquiManagement | Email Carly (csisson@equinenetwork.com) | Connect with Carly on LinkedIn • Guests: Tim Scerba and Michelle Sinning • Podcast Website: The Business of Practice