Nike's not just doing it

About this episode

In Nike’s earnings report this week, the brand said it may begin shrinking its operations and laying off workers. It’s been losing market share for a while now. We look at what went wrong in the last decade. Also in this episode: the government-funded EV discounts that still remain, the business of affiliate links, and a former business owner’s mini retirement during fatherhood. Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter. Marketplace is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future. Read the stories in today’s episode: • An unsettling economic picture • Can Nike get its mojo back? • A year after federal EV tax credits ended, a patchwork of state EV incentives remains • Here, take my link! The rise of affiliate links • How becoming a dad brought this outdoorsman full-circle