Where all those weird new drinks are coming from

About this episode

It's getting pretty wild in the beverage aisle these days — from the rainbow wall of seltzers, to the increasingly strange flavors of Pepsi, to the new "functional" sodas with added fiber or supplements that supposedly offer health benefits. Where are all these new drinks coming from? And why does it seem like the options are multiplying faster than ever? Today on the show, we go behind the scenes at one of the nation’s top-secret beverage laboratories. The food scientists in this lab have quietly helped companies design many of the new drinks on the shelves these days. We taste things we have never tasted before, including a sports hydration … broth? We learn what a strawberry has in common with a block of cheese. And we discover why the business of beverages will never be the same again.  Read:  - Our book: Planet Money: A Guide to the Economic Forces That Shape Your Life  - Our weekly longform Planet Money newsletter - Our weekly Indicator round-up newsletter Follow: - Instagram - TikTok - YouTube - Facebook Support public media with NPR+ and enjoy perks for over 25 podcasts like this one. This show’s perks include bonus episodes and sponsor-free listening. Learn more at plu