She Turned Down Shark Tank, Then Built a Diaper Brand That Sold 150 Million

About this episode

If you had the opportunity to go on Shark Tank but it wasn't the right time, would you turn it down? Amrita Saigal is the founder of Kudos Diapers, and today on Oversubscribed, we discuss what led her to create patented technology for the first diaper that only has cotton touching baby's skin. Her company, Kudos, has sold well over 100 million diapers and is on track for more than $30 million in revenue this year. We start by discussing her time at Procter & Gamble working in feminine care and how she developed a sanitary pad company in India. Then we dive into how she noticed a gap in the diaper market and why she knew it was worth investing in a $4,000 diaper industry conference before she had fully developed the product. Amrita explains why the diaper industry is so hard to break into, how she patented her Double Dry technology, and how she raised $3 million before she had a product. After that, we get into the Shark Tank saga: how the show found her, why she passed while four weeks postpartum, and how she came back for a guest Shark episode. We also cover Kudos' launch on costco.com and what she thinks is next for the business. Watch this episode on YouTube. //