BEP 425 – English for Marketing 3: Developing a Campaign Strategy

About this episode

https://traffic.libsyn.com/secure/bizpod/BEP425-Marketing-3.mp3 Welcome back to Business English Pod for the third lesson in our series on English for marketing. We’ve been looking at planning and presenting market research. In today’s lesson, we’ll focus on how to use the research to develop a campaign strategy. Great businesses understand markets and customers. It’s not enough to have a product or service that beats the competition in quality, innovation, style, or effectiveness. The product or service isn’t really amazing unless it matches – or creates – an opportunity in the marketplace. That’s why we’ve been looking at many different aspects of market research. This includes understanding a competitive landscape, its specific segments or niches, gaps in the market, differences between regions, and how customers make buying decisions. All this information allows you then to develop a marketing campaign that is truly strategic. In developing a marketing campaign, you’ll have to compare different channels and agree on your messaging. It’s also critical to set clear measures for success. And campaigns need to be well-organized. So it’s important that everyone is clear