BEP 424 – English for Marketing 2: Analyzing Market Research

About this episode

https://traffic.libsyn.com/secure/bizpod/BEP424-Marketing-2.mp3 Welcome back to Business English Pod for the second lesson in our series on English for marketing. In today’s lesson, we’ll focus on presenting and analyzing market research. Today, we are swimming in data. We have access to an unprecedented amount of information about pretty much anything we care to investigate. The problem is: what do we do with that data? How do we look at raw information and glean the insight required to make good decisions? Moving from information to insight is critical when it comes to market research. In our last lesson, we looked at just how important it is to do good research to grow your business. But the next step is taking that research and learning from it. The information needs to enhance our understanding. Enhancing understanding by presenting research insights might include identifying key market gaps and highlighting key opportunities. It can also involve understanding differences between different regions and people, as well as understanding customers’ buying criteria. And finally, this will help us prioritize specific market segments. In today’s dialog, we’ll hear Francine