How To Beat Distraction, Live Intentionally & Have No Regrets with Nir Eyal #685

About this episode

Why do we grab our phones the moment we feel bored, lonely or overwhelmed, even when we know it’s unlikely to help? Returning guest, Nir Eyal, breaks down the psychology behind distraction and reveals a surprisingly simple truth: the pull isn't coming from your phone. It's coming from inside you. Nir is a behavioural design expert who writes, consults, and teaches about the intersection of psychology, technology, and human potential. He’s a former Stanford lecturer and is the author of the international bestsellers Hooked and Indistractable, alongside his latest book, Beyond Belief. This is his third appearance on Feel Better, Live More. In this conversation, Nir explains the remarkable truth that only around 10 per cent of phone checks are triggered by an external notification. The other 90 per cent come from within, from stress, fatigue or discomfort we're trying to escape. We discuss why treating technology as inherently addictive lets us off the hook, and what to do instead: his easy, repeatable four-step framework for noticing your internal triggers before they take hold. Nir believes that the real opposite of distraction isn’t focus, it’s traction – a sense of being pulled