The creative genius behind Squatty Potty & Poo-Pourri reveals his marketing playbook

About this episode

$1M Attention Guide: 15+ ways to get eyeballs on what you're building https://clickhubspot.com/okbv Episode 869: Shaan Puri ( https://x.com/ShaanVP ) talks to Angel Studios founder Jeff Harmon ( https://x.com/JeffreyHarmon ) about finding and exploiting glitches. — Show Notes: (0:00) I helped a dentist create one of the greatest marketing campaigns (8:35) How to find the glitch in the system (11:10) Go for your own problems (13:25) Where is the attention going? (16:10) ANGEL (19:15) 19-minute ad experiment (25:30) The genius moment behind Squatty Potty, Poo-Pourri (26:55) Poo-Pourri ad (27:25) How to craft a $100M ad (28:55) Use comedians (35:55) Warm up the algorithm (39:35) Super Bowl stunts (41:10) PG-13 content for the masses (44:45) Base hits vs. home runs (45:10) The economics of the movie business (47:05) “I’ve never met a billionaire who doesn’t want to make movies” (49:55) The brutality of Hollywood (54:10) Having a personal vibe coder (1:00:05) Advice to my younger self — Links: • Angel Studios — angel.com • Poo-Pourri — poopourri.com • Squatty Potty — squattypotty.com • Purple — purple.com • A24 — a24films.com — Check Out Sam's St