Who Profits From Video? The Real Cost of Video Podcasting | #691

About this episode

Show notes In New Media Show #691, Rob Greenlee and podcast sponsorship strategist Losh Moodaley examine a practical question: when does the cost of video serve the creator’s business? Their conversation connects production economics, audience relationships, sponsorships and human creativity in an AI-driven media environment. Three practical takeaways • Build an audience: connect platform discovery to a direct relationship. Rob and Losh discuss newsletters, websites and subscriptions as ways to reduce dependence on one distribution platform. • Earn trust: make relevance and human connection part of the experience. Their discussion of sponsorships considers how a useful integration can serve the audience, rather than simply increasing the number of ads. • Grow a media business: evaluate video against a defined goal and its full cost. Losh suggests considering customer acquisition and business value alongside advertising revenue and download counts. Try this: Add up the time and money behind one episode. Choose the outcome it should support—such as a qualified inquiry, a subscription or a useful audience response—and track the available evidence over a defined period. Compa