One Iconic Beer: Behind the Scenes

About this episode

In this episode, we’re doing something different. John Holl, the editor of All About Beer and the producer of this show, is going to join Jeff to discuss iconic beers. Now that we've recorded 7 episodes of the show, it's worth taking a step back and considering the concept of a classic or iconic. We're also going to discuss storytelling and the way a good iconic beer has something to say. With history, agriculture, brewing processes, wars, laws, and even marketing, iconic beers have rich stories. It's the job of the brewery to make a great beer, but we're tasked with finding the reason that beer matters. You'll get a demonstration of this process midway through the show as John makes the case for an unlikely icon, so listen for that. And looking forward, we're in the process of lining up a slate of future shows, so expect the story of another iconic beer next month. Visit AllAboutBeer.com for more podcasts, to read original articles, and to get info on upcoming events. Click here to support independent journalism covering the beer industry. This episode is sponsored by: RahrBSG This episode of the One Iconic Beer podcast is supported by RahrBSG – trusted supplier to br