How A Craigslist Ad Turned Into A 350,000 Subscriber Business

About this episode

Neil Koch walked away from a good job 4 miles from his house at almost 50 to go full time on YouTube. His channel, Dig Drive DIY, sits at 348,000 subscribers, and it started with videos of a backhoe he was trying to sell on Craigslist. He drove 6 hours from northeast Indiana to tell us the whole story. DIG DRIVE DIY ➱ https://www.youtube.com/@digdrivediy Neil was a farmhand at 14 on a culti-mulcher, then worked weekends on a 700 sow farrow to feeder operation. After that came three 10 year careers. He ran heavy equipment out of high school, spent about 10 years fitting some of the first hydraulic auto steer systems on tractors, then 10 more as an agronomist. Years later, a clip of his buddy Jack side loading a dozer racked up 7 or 8 million views and had him monetized before he ever made a video on purpose. He has now posted 250 or 260 Sunday videos in a row without missing one. Then we got into why people actually watch. Neil says it’s a look at rural, blue collar, middle class life that mainstream TV quit showing, and foreign viewers tell him all the time they’re glad this America still exists. We also got into the hard parts: young people with no house to get started in, fa