Why Can't You Go Faster With AI? Focus on the Friction to Find Out

About this episode

If you are a manager, a lead engineer, or anyone growing into more responsibility, this throwback episode is built for you. We keep hearing the same question, now louder than ever: "Why can't this go faster?" AI and agentic coding have made the literal coding step dramatically cheaper, so product leaders reasonably expect the whole pipeline to speed up. But it hasn't—and in today's short, focused episode I explore why. The answer isn't new at all. It's the theory of constraints, and it has everything to do with friction you may not be looking at. • Speed Isn't the Story—Friction Is: When a fast component gets introduced into the pipeline, the instinct is to celebrate the velocity. But pay attention to what comes after. The real question is what keeps work from naturally flowing faster, and that lives in the friction, not the energy you're pouring in upfront. • The Universal Bottleneck: I rarely claim universal truths on this show, but here's one: anything that looks like a pipeline will have a bottleneck. If you're not paying attention to it, it doesn't matter how fast every other step gets. Faster coding just exposes where the constraint really sits. • The Two Places Frict