Cracking the Code with Allan Peters

About this episode

Teresa Au chats with Allan Peters of Peters Design Company. He’s a brand mark expert, the author of Logos That Last, and the guy who blew up on Instagram Reels reimagining classic logos like Citibank, UPS, and Gatorade. They talk about Allan’s strategic path to launching his own firm, how asking what he wants has led to some of his biggest jobs, and how becoming a viral sensation has changed–and not changed–his business.  Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon and Patagonia. He is also author of the best selling and award winning book Logos That Last. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts and How Magazine. Based in Minnesota, in his free time he can be found biking with his four boys. Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online