Tracking YouTube Engaged Views, How Super Spenders Support Podcasts, & More

About this episode

This week in the business of podcasting: • Right Side Up and Sounds Profitable host a free October 28 webinar on how AI use and discovery affect podcast ad budgets, drawing on The Podcast Landscape 2026 research. • Tom Webster breaks down the Super Spenders report, finding that the 11% of podcast consumers who spend $300 or more account for roughly 62% of recalled podcast-driven spending. • Spotify launches Memberships, letting creators keep 90% of earnings from paid fans, while YMH Studios explains why 12 of its comedy shows launched on day one. • Bumper releases a free tool for sharing YouTube engaged views with advertisers, after YouTube’s change to how it counts a view nearly doubled views for the average podcast. • AudioStack argues podcast buying has outpaced podcast creative and makes the case for dynamic creative matched to each episode’s content. To find links to these, and every article covered in this week’s episode, click here. You can also subscribe to The Download’s newsletter to receive the full issue straight to your email inbox every day.