The Way Up, Episode 4 - Vala’s Pumpkin Patch

About this episode

Can a family farm turn into a full-blown theme park? The Valas made it happen. In this episode of The Way Up, Guy Raz visits Vala’s Pumpkin Patch in Nebraska to meet Tim and Kelsey Vala — the father-daughter duo behind one of the country’s most beloved fall destinations. From a single patch of farmland to 50+ attractions, 25 restaurants, and 1,400 seasonal employees, Vala’s is redefining what a family business can be. Video Links: • Watch the full series here • Check out the episode page here • Watch this episode on YouTube • Watch all episodes of The Way Up, including the bonus panel episode 'Behind the Business: How 5 Entrepreneurs Beat the Odds'. Connect with Square: • Instagram: https://www.instagram.com/square • Twitter: https://x.com/square • Facebook: https://facebook.com/square • TikTok: https://www.tiktok.com/@square • LinkedIn: https://www.linkedin.com/company/joinsquare/ • Web: https://squareup.com/ • Contact Sales: https://squ.re/yt_contactsales • Sign up for Square's The Bottom Line Weekly newsletter: https://squ.re/3tnvac4 The Way Up is a new video series from Square highlighting the real stories of grit, vision, growth, and heart behind some of America’s most