The Business of Watches [43] Bangalore Watch Company Co-Founder And CEO Nirupesh Joshi

About this episode

This week on The Business of Watches, a boutique brand and its CEO from a country that has much of the watch industry abuzz. Nirupesh Joshi is the co-founder and Chief Executive Officer of Bangalore Watch Company, based in Bengaluru (previously known as Bangalore), India. The company was founded in 2018 and has slowly established itself as a purveyor of premium watchmaking with models that don't rely on classic tropes about the country to tell their story. Former tech industry executives Joshi and his wife, Mercy Amalraj, are building a brand that aims to express the modern spirit of India, as the country becomes an increasingly significant economic and cultural player on the world stage. There's a rich history of watchmaking in India, marked by brands including HMT and Titan, that have produced watches at large volumes to serve India's fast-growing population of over 1 billion people. But BWC is seeking a different client, one that's more seasoned in watches, and is seeking a brand that innovates and competes with other marques from around the world to tell its own unique stories. BWC has grown to about 15 staff members, including watchmakers repatriated from other brands, ope