The Business of Watches [40] Hublot Chief Executive Officer Julien Tornare On Partnering With Jeff Koons And Re-Connecting With The Brand's Founder

About this episode

This week on The Business of Watches, a veteran watch industry CEO who is taking on one of the biggest and most demanding challenges of his storied career. Julien Tornare is the head of Hublot, the irreverent and ground-breaking brand controlled by LVMH that's trying to reclaim some of its former glory and role as a trend-setter in industry innovation. An affable and talented business leader, Tornare has spent almost three decades in the watch world, with Vacheron Constantin and Richemont, and then as the chief executive of Zenith, where he oversaw a dramatic revival and upswing for the El Primero maker. He then had a brief tenure as the CEO of TAG Heuer, before joining Hublot as the big boss in 2024. Tornare talks about Hublot's turbulent journey over the past four decades, and the spirit that's reflected in the brand's unconventional and outspoken ambassadors. He also takes on the marque's critics, making the case for why the YouTuber shots are largely unjustified. As for where Hublot is going, that's partly where it has been, as Tornare discusses the influence of Hublot's Italian founder Carlo Crocco as the company reconsiders its legacy ahead of its 50th anniversary in 20