Bonus - How Stories Happen #3 - Ann Handley, Bestselling Author

About this episode

🟢  Dear Unthinkable listener: Thank you SO much for your support over the years! I invite you to find and follow the new show, How Stories Happen, in your preferred podcast player in just 2 taps right here:https://episodes.fm/1736586770 Every episode, an expert, entrepreneur, creator, or communicator dissects a single story or draft piece by piece. Hear how they found it, how they developed it, how it might improve, and how they're using it to build their business and leave their legacy. You'll walk away thinking more about the power of your words and less about the volume of your content. Find the show here: https://episodes.fm/1736586770   ABOUT THIS EPISODE OF HOW STORIES HAPPEN: When so many people are excited to create a higher volume of content, shouldn’t we think more about what gives our work greater power? That’s what our guest today understands better than most, and she draws that power from everyday moments she hunts out, like a squirrel finding nuts in the yard. Meet Ann Handley—she’s a best-selling author, a pioneer in content marketing, and a popular B2B speaker with a knack for imbuing ordinary moments with extraordinary meaning. Ann reveals her morning ro