The Difference Between Forgettable and Favorite

About this episode

The story of a surprisingly dynamic and captivating idea from a (sometimes) bland and boring space -- and what we can learn about crafting more resonant work. What does it look like when an organization, project, or individual’s work resonates so deeply that they have passionate fans and loyal followers who declare them a favorite? This week we start in the sometimes bland, boring space of team training software and follow the story of a surprisingly dynamic, brilliant and captivating idea from 360Learning -- an original series called Onboarding Joei. This short docuseries follows Joei Chan, a new employee, as she navigates her first 3 months on the job.  The docuseries has become a phenomenon for the brand, earning Joei Chan devout fans and 360Learning followers, viewers, and customers that feel connected to the show and compamy. Highly personal and transparent, the show proves that when a company does something risky, sometimes the reward is more than they’d ever expect.  The most important theme through it all? The audience consistently reacting with a very emotional, very rare comment: "I feel seen."  *** SUBSCRIBE TO THE NEWSLETTER: 💌 Playing Favorites is the newsletter