Tackling Sports Streaming: The Hidden Cost of Watching Sports

About this episode

Watching your favorite team used to be simple. Turn on the television, find the channel, and watch the game. Today, following one team can mean navigating multiple streaming platforms, subscriptions, blackout restrictions, premium tiers, and constantly changing media-rights deals. In this episode of We Fixed It, Renee Washington joins the conversation to unpack the rapidly changing business of sports media and what it means for the people who actually watch the games. Renee brings experience from across sports broadcasting, including work with ESPN, FIFA, NBC Sports and other major sports platforms, along with her background as a former professional soccer player and three-time All-American. The conversation explores why sports leagues are increasingly prioritizing global audiences, how enormous media-rights deals are reshaping distribution, why local broadcasters and communities still matter, and why athletes themselves are becoming increasingly powerful brands. For decades, sports broadcasting was built around a relatively simple relationship between fans, teams and television. That relationship has changed dramatically. Today, leagues are negotiating enormous media-rights